Keyword is the first thing that must be known when you want to start optimizing your SEO. This guide is written to understand the most basic concepts of SEO, namely keyword and its various uses. Let’s start with the one thing that is most important. If you are a beginner in SEO and have recently set up a website, then 5% of the traffic comes from your post. What I mean is you can get maximum traffic coming from traffic on several of your posts.
Some of the following parameters are important parameters that should be known by every website owner.
Keywords: Words that drive specific URLs to your blog.
Position: The position of the keywords you select in the Google search. You have to rank on the first page of Google for your target keywords.
Volume: Volume is an important aspect because this aspect will help you to understand how many people are searching for a keyword in a month. Try to look at this aspect from a human viewpoint instead look it technically. You can go to Google to search for a solution, as well as other people who are looking for solution in similar ways, but they may use different terms. Google stores data on how people find and allow you to see the number of monthly searches for any keyword. This way, you will be able to find the ideal keyword to use. Each keyword would
be ideal when they have been pretty much sought in the past month.
Basically, there are two types of keywords that we can learn before start building a website or blog. You need to understand both types.
Short tail Keywords: Keywords that are simply made up of 1-3 words. Example: 5 CPM advertising tips on your blog.
Long Tail Keywords: Keywords that mean something with more detail that typically contain three or more words. Example: free extensions from Chrome to a blogger.
Long tail keywords are very advantageous to use because they will drive more targeted traffic and your chance to be ranked higher on the first page. You need to understand all these terms in understanding the basic concepts of SEO. If you don’t understand, whatever your effort will not produce what you wanted before.
If you already understand the basic concepts of keywords, now let us learn more about. SEO will optimize your posts for a blog or a web page; therefore we have the option to specify the targeted keywords. The targeted keywords are commonly known as the Meta keywords. In 2012-2015, Meta keyword is very important, but in 2016, the Meta keyword is no longer so important. The search engines have become smart to detect keywords and rank your pages automatically. SEO keyword research is the process of finding the right keywords for your target market. This step is very important if you want to build your website. Indeed, no matter how smart you are, you still need to consider carefully the keywords you would use.