You must know that today, there are a lot of SEO tools available, either free of paid ones. You can get a lot of checker software, like Trust Flow Checker Tool, Page Rank Checker, Domain Age Checker, and so forth. But as a webmaster you must be realizing that Google Webmaster Tools is one of the most useful tools.
What is the Google Webmaster Tools?
Not difficult to guess from its name, Google Webmaster Tools is a set of tools for webmasters. However, what you do not immediately know is that this is a toolset that is very useful that allows you to communicate with Google and customize many aspects of how Google sees your site, such as a list of external and internal links to your site, customize the level of roaming where Google bot indexes your site, check the keywords typed by users to get to your site as well as the CTR for each keyword, and view your site’s statistics.
One issue that needs to be addressed is the issue of privacy. Because you give Google full access to your site’s statistics, you may be worried about how they handle this data. Although Google is a reputable company and it is highly unlikely they will misuse your data, if the confidentiality is a major concern for you, think twice before letting Google (or other statistical solution) to find out the secret of your site.
If you’re using Google Webmaster Tools with Google Analytics, the result will be better. You can access the data directly from the Google Webmaster Tools Google Analytics, so if you already use Google Analytics, with a little extra effort, you can easily integrate with Google Webmaster Tools as well.
How Do You Get Started?
To use Google’s Webmaster Tools, you must sign up in advance. Once you have joined, you must perform a verification process, so that Google knows you are the legal owner of the site you wish to use with Google Webmaster Tools. There are several ways to verify ownership. The first is to download an HTML file and upload it to the root directory of your site. Another one is to add HTML tags in the header of your home page. If you use the same Google account for Google Analytics, a third option to verify ownership is through Google Analytics. There are more ways to verify ownership, but if you are interested in them, check the settings of Google Webmaster Tools and you’ll see them.
Using Google Webmaster Tools Daily
Once you have verified your ownership and have the Google code on your site, you can now start enjoying the benefits of Google Webmaster Tools. When you log into your Google Webmaster Tools account, you will be facing the following things:
From here you can access all the main parts – the Search Queries, links to your site, Crawl Errors, Keyword and Sitemaps. Clicking on one of these will open their respective sections.
Search Query is a section that shows the keywords leading users to your site.
This long list shows the keywords users are looking for when they come to your site. It’s better if the list is in accordance with the keywords that you have optimized. In the Search Query, you can also see the number of impressions and clicks, which gives you an idea of the CTR for the keywords.
Here you can see where your backlinks (internal and external) come from, as well as to pages where they are connected. Like the other link checking tools, do not expect that every single link to your site will appear. However, backlinks list is useful for checking anytime.
Error roaming (crawl error) is the part that shows the Google bot errors encountered on your site. The data you get is the same as what you get when you use Spider Simulator and it shows the page that cannot be accessed, the page is missing, server errors and all kinds of problems that prevent Google from crawling your site properly.